Photography for Multifamily Apartment Communities: A Practical Insight
Unveiling Multifamily Living
In this article, we explore the specificities of architectural photography in the multifamily sector, differentiating it from traditional real estate photography, shedding light on the hard work invested by photographers, and examining the various shots that tell the story of these living spaces.
Architectural Photography vs. Real Estate Photography: Beyond the Basics
Architectural photography for multifamily communities goes beyond standard real estate imagery. Unlike the straightforward approach of real estate photography, the focus here is on capturing the artistic and aesthetic aspects that define these living spaces. It’s about showcasing the property’s character and vibe, rather than just presenting it as a commodity.
Aerial Photography: Getting a Bird’s-Eye View
A key feature of architectural photography in multifamily communities is the use of aerial shots. Photographers employ drones or elevated platforms to capture unique perspectives that reveal the layout and design of the community. These shots add depth to the visual story, providing viewers with a better understanding of the overall environment.
Exterior Photography: More Than Just a Pretty Facade
Capturing the external features of multifamily communities involves careful framing to highlight architectural details, landscaping, and outdoor spaces. It’s about giving viewers a genuine look at the community’s exterior, encouraging them to explore further. The goal is to present the property as more than just a building but a functional and inviting living space.
Amenity Photography: Utilizing Quiet Times
To portray the lifestyle associated with multifamily living, photographers strategically choose quiet times, such as dawn, to capture amenity areas. Early morning shoots, when public areas are empty, provide a calm backdrop for capturing swimming pools and communal spaces. These images communicate tranquility and exclusivity, adding a unique aspect to the visual narrative.
Interior Architecture Photography: Beyond the Surface
Shifting the focus to the interior, architectural photographers aim to capture the spatial elements that define multifamily living. Through keen composition and attention to detail, they highlight the architectural aspects that make each unit stand out. These interior shots go beyond aesthetics, giving viewers a practical look into the living spaces.
Resident Amenity Photography: Showcasing Community Spaces
Photographers focus resident amenities, capturing the vibrancy of communal areas such as lounges and game rooms. These images showcase the shared experiences that bind residents together, emphasizing the practical aspects of community living beyond individual units.
Model Room Photography: Visualizing the Living Experience
Model room photography serves a practical purpose – it invites viewers to envision themselves within the living spaces. Carefully staged shots blend interior design aesthetics with personalization, offering a realistic look at what life could be like in the community.
Interior Design Photography: Detailing Living Spaces
Architectural photography extends to capturing the details of interior design. Focusing on individual rooms, photographers highlight design elements, decor, and lighting to provide viewers with a practical understanding of the atmosphere within each living space.
The Photographer’s Reality: Long Hours and Dedication
The work of an architectural photographer in the multifamily sector involves substantial time and effort. Long hours are the norm, driven by a commitment to perfection and an understanding that every shot contributes to the overall narrative. This isn’t just a job; it’s a hands-on endeavor requiring patience and a sharp eye for detail. 14-hour days are not unheard of.
Collaboration
Effective communication is not just a buzzword; it’s the backbone of a successful architectural photoshoot. The photographer becomes a conductor in a symphony of conversations, engaging in in-person discussions with key stakeholders to ensure a seamless execution. This collaborative effort involves:
- Creative Direction from the Marketing Department: In direct communication with the marketing department, the photographer absorbs the creative vision for the shoot. Understanding the marketing goals, preferred angles, and desired outcomes ensures that the visual narrative aligns with the overall branding strategy.
- Logistical Support from Facilities Management: Coordination with facilities management is crucial for addressing logistical challenges. Whether it’s ensuring access to specific areas, arranging equipment, or managing on-site logistics, effective communication with facilities management streamlines the operational aspects of the shoot.
- Insights and Access from Property Management: Building a bridge with property management provides valuable insights into the multifamily community. From gaining access to resident amenities to understanding the community’s unique features, communication with property management is key to capturing the essence of the living spaces.
This collaborative approach ensures everyone is on the same page, fostering an environment where creativity and practicality intersect.
Featured Property
Camden North End
Client: Camden Property Trust
Architect: Todd & Associates
Location: Phoenix, Arizona
Type: Mid-Rise
Units: 441
Multifamily Architectural Photography by David Tonnes of PanaViz. See our multifamily apartment photography portfolio here.